The complete creative intelligence platform.

From ideation to optimization, Bodhi provides intelligence at every stage of the creative lifecycle.

1

Ideation

Creative Intelligence for Strategy

Transform creative strategy from intuition-driven to data-informed. Know what's working in market before you brief.

Capabilities

  • Competitive Landscape Analysis
    See what creative attributes are running in your category. Identify saturation and white space opportunities.
  • Performance-Backed Hypotheses
    Leverage historical attribute-to-outcome data to identify high-probability creative directions before production.
  • Trend Detection
    Track emerging attributes across the CTV ecosystem. Know what's rising, declining, and reaching saturation.
  • Audience-Creative Matching
    Understand which creative attributes resonate with specific audience segments based on performance data.

"Before a single frame is shot, you know what's working in market, what's not, and where the opportunities are."

2

Creation

Production Intelligence

Close the feedback loop during production. Know what you're building as you build it.

Capabilities

  • Real-Time Attribute Tagging
    Assets are automatically analyzed and tagged as they're created. No manual tagging required.
  • Version Comparison
    Instantly see attribute differences between creative versions. Make versioning strategic, not arbitrary.
  • Spec Compliance Checking
    Validate platform specs, brand guidelines, and regulatory requirements before the asset is "done."
  • Brief Alignment Verification
    Automatically check whether finished assets contain the elements the brief called for.

"By the time creative leaves production, it's already structured data. No manual tagging. No compliance surprises."

3

Validation

Automated QC at Scale

Transform validation from chokepoint to checkpoint. Catch issues before they become incidents.

Capabilities

  • Automated Compliance Checking
    Platform specs, regulatory requirements, brand guidelines checked automatically, at scale, every time.
  • Brand Safety Screening
    Detect problematic elements before they go live. Visual, audio, and text analysis for potential issues.
  • Policy Validation
    Industry-specific requirements like alcohol age-gating, pharma disclosures, financial disclaimers verified automatically.
  • Cross-Platform Spec Validation
    One creative, many platforms. Validate against all destination specs simultaneously.

"Every creative that runs has been validated against every requirement. Humans review exceptions, not everything."

4

Trafficking

Metadata Infrastructure

Stop losing creative data in transit. Make trafficking an enrichment step, not a destruction step.

Capabilities

  • Persistent Creative Identity
    Every creative gets a unique ID with full attribute data attached. Survives any number of system handoffs.
  • Automatic Metadata Enrichment
    Creative arrives in any system with structured attribute data. No manual tagging in the ad server.
  • Creative-to-Campaign Mapping
    Know exactly which creative variants are running against which audiences, placements, and flights.
  • Taxonomy Enforcement
    Consistent attribute language across all systems. No more cryptic filenames as your only identifier.

"The moment creative enters your ad tech stack, it's fully structured data, not a black box with a cryptic filename."

5

Serving

Real-Time Decisioning Signals

Give your ad server intelligence about what it's actually serving. Make creative a decisioning variable.

Capabilities

  • Real-Time Attribute Availability
    Creative attributes available via API at decisioning time. Your ad server can now "see" the creative.
  • Creative-Context Matching
    Serve creative with attributes that match content environment. Sports imagery on sports content.
  • Creative-Audience Matching
    Serve creative with attributes that resonate with the audience segment. Not just "which ad" but "which attributes."
  • Attribute-Based Fatigue Detection
    Track attribute exposure at user level. Rotate based on attribute freshness, not just creative ID.

"Your ad server knows everything about the user and inventory. Now it also knows what's in the ad it's about to show."

6

Measurement

Attribute-Level Analytics

Go beyond "which creative won" to "what about that creative made it win."

Capabilities

  • Attribute-to-Outcome Correlation
    Measure attribute performance, not just creative performance. Which visual styles drive completion? Which messages drive conversion?
  • Cross-Campaign Pattern Detection
    Surface patterns across your entire creative portfolio. Attributes that work in one campaign might work everywhere.
  • Statistical Significance Flagging
    Know when attribute performance is signal versus noise. Don't over-rotate on small samples.
  • Competitive Benchmarking
    Compare your attribute choices to category norms. Identify over-indexed approaches that underperform.

"The question isn't 'which creative won?' It's 'what about that creative made it win?' We give you the answer."

7

Learning

Compounding Knowledge System

Make every campaign make the next one better. Institutional knowledge that scales.

Capabilities

  • Automated Insight Generation
    At campaign end, automatically surface attribute-level learnings. No analyst required for the wrap-up.
  • Creative Knowledge Base
    Every campaign adds to cumulative understanding. Institutional knowledge that compounds over time.
  • Recommendation Engine
    Starting a new campaign? Get data-backed suggestions based on everything that's come before.
  • Briefing Integration
    Feed learnings directly into creative briefs. The next campaign starts smarter than the last one ended.

"Most companies learn the same lessons over and over. We're the system that captures and applies them. Knowledge compounds."

API-first architecture.

Designed to enrich your existing stack, not replace it. Minimal integration lift, maximum intelligence gain.

// Get creative attributes
GET /api/v1/creative/{id}/attributes

{
  "creative_id": "cr_8x7k2m",
  "attributes": {
    "visual": {
      "dominant_colors": ["#1a4a6e", "#fff"],
      "scene_count": 4,
      "talent_present": true,
      "logo_visible": true
    },
    "audio": {
      "music_genre": "upbeat",
      "voiceover": true,
      "duration": 15.2
    },
    "compliance": {
      "platform_specs": "passed",
      "brand_guidelines": "passed"
    }
  },
  "confidence": 0.94
}

Plug into your workflow

Our REST API makes creative intelligence available wherever you need it: ad servers, DSPs, analytics platforms, or custom applications.

  • RESTful API with comprehensive documentation
  • Real-time and batch processing options
  • Webhook support for event-driven workflows
  • SDKs for Python, JavaScript, and more

See it in action.

Schedule a demo to explore how Bodhi can transform your creative operations.

Talk to us