Strategy
Why 50-70% of Campaign Performance is in Your Control
Research consistently shows creative drives the majority of campaign outcomes.
Insights on creative intelligence.
Perspectives on CTV advertising, creative optimization, and the future of programmatic.
Featured
The Case for Creative Infrastructure
Why creative is the last unstructured data problem in CTV advertising and why solving it requires infrastructure, not just another analytics tool.
Product
Introducing Attribute-Level Analytics
Moving beyond "which creative won" to "what about that creative made it win."
Technology
Real-Time Creative Detection: How It Works
A technical overview of how we analyze video creative at programmatic speed.
Industry
The Seven Stages of Creative: A Framework
Mapping the complete creative lifecycle and where intelligence belongs at each stage.
Strategy
Compliance at Scale: Moving Beyond Manual QC
How automated validation transforms QC from bottleneck to checkpoint.
Product
Building for Extensibility: Why Taxonomy Matters
The market is still learning what creative attributes matter. Here's how we adapt.