Building the intelligence layer for creative.

We believe creative is the last great unstructured data problem in advertising and we're solving it.

Mission

Make creative data as fundamental as audience data.

For decades, the advertising industry has built increasingly sophisticated infrastructure around audience data, contextual signals, and inventory quality. But the actual thing viewers see, the creative, remains a black box.

We're changing that. Bodhi exists to bring the same rigor, structure, and intelligence to creative that already exists for every other variable in the advertising stack.

Our vision is a future where creative decisions are informed by data at every stage, from the first brief to the final optimization, and where learnings compound rather than disappear with each campaign.

Story

Why we started Bodhi.

We spent years watching the CTV industry mature: billions of dollars flowing into programmatic, increasingly sophisticated targeting and measurement, endless optimization of audience and inventory signals.

But creative? Still treated as an afterthought. Still evaluated with the same crude metrics. Still disconnected from the feedback loops that make everything else in advertising smarter over time.

We saw a gap that needed filling: the infrastructure to make creative a first-class data asset. Not another dashboard. Not another testing tool. A foundational layer that turns creative into structured, actionable, compounding intelligence.

That's what we're building. That's Bodhi.

50-70%

of campaign performance driven by creative

stages of the creative lifecycle

platform for the entire journey

Values

What we believe.

Infrastructure over features

We're building foundational technology, not point solutions. The goal is to be the layer everything else builds on.

Compound knowledge

Every campaign should make the next one smarter. We build systems that learn and improve, not just measure.

Extensibility by design

The market is still learning what matters. We build to adapt, not to impose a fixed view of the world.

Partner deeply

We're building with our customers, not just for them. Design partners shape what we build.

Clarity over complexity

Creative is complex enough. Our job is to make it simpler to understand, not to add more noise.

Speed matters

The market is moving fast. We build quickly, learn quickly, and iterate quickly.

Approach

How we work.

Detection that scales

Our AI-powered detection engine analyzes creative at scale: visual, audio, text, and compliance attributes with the speed and accuracy that programmatic demands.

API-first architecture

We're built to integrate, not to replace. Our APIs plug into your existing stack, enriching workflows rather than disrupting them.

Taxonomy that evolves

We don't pretend to know everything that matters. Our attribute taxonomy grows and adapts as we learn what actually drives performance.

Insights that compound

Every creative analyzed, every campaign measured adds to a growing knowledge base. Intelligence that gets smarter over time.

Team

Built by ad tech veterans.

We're a team of engineers and product managers who've spent our careers at the intersection of creative and technology. We've seen the gap firsthand and we're building what the industry needs.

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Ready to make creative your advantage?

We're looking for design partners to shape the future of creative intelligence.

Talk to us